Strategic Facts Are the foundation for direction. Sharaz Ltd prepares a series
of focused statements that distill all available info on your brand, market, competition,
past promotional performance, etc.—elements most relevant to brand building.
Definition of Marketing Problem
This should grow from, and relate to, the strategic
facts. It can be a brand, market or image problem. Impact Africa knows the best advertising is designed to solve problems.
A clear, concise statement of the effect the creative platform is intended to have on the customer