Creative Strategy

Strategic Facts Are the foundation for direction. Sharaz Ltd prepares a series

of focused statements that distill all available info on your brand, market, competition,

past promotional performance, etc.—elements most relevant to brand building.

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Definition of Marketing Problem

This should grow from, and relate to, the strategic

facts. It can be a brand, market or image problem. Impact Africa knows the best advertising is designed to solve problems.

 

Marketing Objective 

A clear, concise statement of the effect the creative platform is intended to have on the customer