Creative Strategy

Strategic Facts Are the foundation for direction. Sharaz Ltd prepares a series

of focused statements that distill all available info on your brand, market, competition,

past promotional performance, etc.—elements most relevant to brand building.


Definition of Marketing Problem

This should grow from, and relate to, the strategic

facts. It can be a brand, market or image problem. Impact Africa knows the best advertising is designed to solve problems.


Marketing Objective 

A clear, concise statement of the effect the creative platform is intended to have on the customer